“Continued Hispanic growth and expected total Latino purchasing power of more than $1 trillion by 2011 means marketers should be strong and steady with their advertising and marketing efforts” (Hispanic Market Weekly – November 2009)

Business Wire San Antonio hosted a meet-the-media luncheon that provided attendees information to help them reach the estimated $713 billion Latino market. Today, there are 46.9 million Latinos in the United States, which means 1 out of every 6 U.S. residents is Hispanic. San Antonio and Austin Hispanic media members joined a group of communicators interested in knowing more about their publications and marketing trends in order to target their communication efforts to this ever-growing consumer market.

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San Antonio continues to be a growth and action leader in the Hispanic unviverse. It will grow even more important as UTSA attains 1st tier Research University status and the USAF brings it’s Cyber Security Command on line, both creating jobs and attracting major investment in the region. — Mark Stacey