January, 2010

Olympics versus World Cup: Competing for Ad Dollars

Posted on 27 Jan 2010 at 11:17am

For myself and most of the people I know, 2010 offers a plethora of top level sporting options. Whether they are the annual events...

Super Bowl ads 2010

Posted on 26 Jan 2010 at 10:56am

Remember the baby in the Super Bowl E*Trade commercials? Well, there are plenty of other first time advertisers looking to make a splash with...

Kids, especially minorities, spend much more time with media

Posted on 25 Jan 2010 at 1:25pm

According to a surprising new study by the Kaiser Family Foundation, young people spend more and more of their day with various forms of...

The Calm AFTER the Storm

Posted on 25 Jan 2010 at 11:20am

As we wade through the flotsam and jetsam of economic recovery, I’m reminded of my experiences as a young person growing up on the...

The Economist on Latinos in the U.S.

Posted on 20 Jan 2010 at 5:05pm

The Economist, in this article, chimes in on the ascendancy of Latinos in the United States.

The Best of Spanish-Language Marketing in 2009

Posted on 20 Jan 2010 at 2:27pm

Annually, Adlatina produces “Los Destacados”,  an annual ranking of the top 10 marketer for 2009  for Spain and Latin America.  While you can check...

Are you Hispanic or Latino?

Posted on 19 Jan 2010 at 12:56pm

Before even beginning to address the question of targeting the Hispanic market, advertisers should be aware of the fact that there is no consensus...

The Downside of Frequently Changing Agencies

Posted on 18 Jan 2010 at 1:55pm

Advertising Age used Chipotle as an example of a company that seems to have an annual resolution to review and change the agencies it...

Using social science to understand internet use

Posted on 13 Jan 2010 at 1:45pm

According to a recent article in the San Francisco Chronicle, the new CEO at Yahoo, Carol Bartz, is making sure to invest in one...

Mexicans’ view of the current situation

Posted on 13 Jan 2010 at 1:39pm

Political Thermometer Recent polls of Mexicans and their perception of Mexico’s current situation point not only to economic and social repercussions, but also to...

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