Points out the importance of developing a plan for targeting Latinos – More than 3 out of 4 younger Latinos are online, more than two thirds of Latinos 35 to 49:
“Native-born Latinos had higher rates of internet use and a greater likelihood of having a broadband connection among home internet users. Some 77% of native-born Latinos used the internet…Younger Latinos were more likely to use the internet than older Latinos. Among Latinos ages 18 to 34, 77% used the internet; among those ages 35 to 49 65% used the internet… Education was linked with increased use of the internet, and greater likelihoods of having a home internet connection, and having a broadband connection among Latinos… almost three-fourths (74%) of Latinos with a high school degree went online.”