Super Bowl ads 2010

Remember the baby in the Super Bowl E*Trade commercials?

Well, there are plenty of other first time advertisers looking to make a splash with Super Bowl XLIV. These firms are looking to build on the success of past advertisers such as E*Trade, Go Daddy and Hulu.

An article in this week’s Wall Street Journal discusses some of those already confirmed such as Qualcomm’s Flo TV, KGB and HomeAway, replacing some of the larger companies such as FedEx and General Motors who are not currently planning to participate.

Other first time advertisers planning on joining are Time Warner’s TruTV, Electronic Arts, Boost Mobile and even a conservative Christian group, Focus on the Family, has also purchased airtime. How they will compete with the perennial big budget spots of Anheuser Busch InBev remains to be seen, but as always there is much to look forward to, both on the gridiron and in between advertisers.