It has been said that advertising is the second oldest profession. If that is so, then creative services must be almost older than dirt....

The organization Eventos OME S.L. will host the conference  OMExpo Latino 2010. Eventos OME S.L. organizes the most important annual event in the digital marketing sector...

On this blog, we have discussed the nature of Latino identity here and here, and it is certainly an inexhaustible topic. The mestizo, or...

A new review of U.S. Bureau of Census data reveals some new insight to the U.S. Hispanic population.  Though it is widely assumed that...

The U.S. Department of Commerce’s National Telecommunications and Information Administration (NTIA) released their research preview report that cites some very interesting findings related to...

Unless we are conditioned by great counsel or training at an early age, many of us must make a lot of mistakes before we...

Finally after a long wait we are blessed with two events this weekend for the world of sports.  For the world, the Winter Olympics...

Forget about the Super Bowl ads that cost millions of dollars each, my favorite ad came in the back of this week’s Advertising Age. ...

People often ask me if they should be marketing to Latinos in English or in Spanish. We definitely see higher CTRs with Spanish language...

For those of us working with advertisers and agencies that work with adult beverages, there is a strong familiarity with the self-imposed guidelines of...