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Hooked online

According to a report by the research firm Outsell, American companies will increase their online ad investment in 2010, exceeding the amount spent on print advertising for the first time ever.  Investment in digital advertising will reach 119.6 billion dollars in 2010, compared to 111.5 billion on print advertising.  According to the study, in this recessionary climate, companies are looking for the channels that reach the highest level of conversions.

This goes to show that there really is nothing new under the sun.  Print media continues to resist, like the father in the picture at left, the tech revolution, just like many agencies.  These agencies- in many cases, for total lack of knowledge of the digital realm- don’t want to see the reality that is overtaking them.  It is truly a matter of adapt or disappear.