Some thoughts on professional networking
By: sayoob
Professional Networking
Last week, I attended a professional conference for online marketing professionals, OMMA Global, presented by MediaPost in San Francisco. While the conference provided the opportunity to attend panels mediated by leaders in this field, the main benefit was in meeting people who work in this industry- people who are finding the most innovative and profitable ways to earn money through online advertising. This industry attracts many creative and dynamic individuals. The occasion made me reflect on what networking is and what it is for.
Everyone talks about networking, but the word has a fuzzy meaning; what do we mean when we talk about networking? I think that one big misconception is that networking is asking what others can do for you. Simply put, networking, in my view, begins with offering others what you can do for them. In addition to being thoughtful, others will remember that you have passed along their business card, that you have emailed them a relevant professional article, or that you have offered a suggestion or piece of advice. Networking should be about making a brief, personal connection which may or may not lead to professional leads. Treat the person you meet as a means and not an end, and you will truly benefit from networking.
One last suggestion: one man who has many, many useful thoughts and suggestions on why to network and how to do it best is David Sherman. There is a lot of good information at Dave Sherman’s website.
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