Signs and Wonders In Advertising
By: Marks
Looking for a sign
We could use a miracle about now. The current administration’s Healthcare Plan may not be it. But at least it is a start. Anything- any movement, change, attention paid to solving problems, whether they be long term or short, is a good thing. The same is true when it comes to business and especially the marketing of business in its various forms.
There already was a lot of unnecessary churn in advertising and marketing long before the current recession. Too many media companies were arrogantly in denial about the true nature of the beast. Too many posers, too, tried to position themselves as “gurus” with some new magic to change everything. Hell, we even called it “New Media.” That distinction seems hilarious now. I mean, does New Media work with “Old Business?” Business is business. And business means addressing the bottom line. There is nothng mysterious about that. So the hope is that we will all quit pretending and get down to business and align our marketing, advertising and media offerings with good business practices. Become “true” partners with our advertisers and companies that have goods and services to sell. No fluff. No bull. Now “that” would be a miracle.
I’m looking for a sign ….
Recently Posted Photos
Subscription
Subscribe to RSS feed news
You can subscribe to Reach Hispanic by e-mail address to receive news and updates directly in your inbox. Simply enter your e-mail below and click Sign Up!
