April, 2010

Introducing…The Hispanic Fanatic

Posted on 28 Apr 2010 at 10:08am

We are pleased to add a great blog to our proprietary network of sites:  The Hispanic Fanatic is written by Daniel Cubias, a professional...

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Online advertising is saving the mastodons

Posted on 27 Apr 2010 at 12:06pm

The New York Times Company, the publisher of The New York Times, has closed the first quarter of 2010 with a net profit of...

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If you’re thinking of Driving While Latino in Arizona…

Posted on 26 Apr 2010 at 2:02pm

…take a cue from the driver of this car and help law enforcement officers follow the letter of the law. Take the guesswork out...

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Spring Cleaning and Ad Optimization

Posted on 26 Apr 2010 at 10:55am

Funny thing about the turning of the seasons, no matter how hard you fight them or try to ignore them, they always mean change....

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The Webby Awards: Let your voice be heard

Posted on 22 Apr 2010 at 9:46am

In 1996 the  Webby Awards were created to award the best of the web, including websites, interactive advertising, online film & video as well...

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Office 2010 Starter will show ads

Posted on 21 Apr 2010 at 11:57am

Microsoft has announced that its new free, limited version of Office-  Office 2010 Starter- will display a system of “integrated advertising”, where ads will...

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AdTech: So many exhibitors, so little time…

Posted on 19 Apr 2010 at 11:34pm

We here at Alcance will be spending some time during the next two days at AdTech San Francisco.  I feel lucky that we have...

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Will Brand Ever Be As Important As It Once Was?

Posted on 19 Apr 2010 at 9:40am

Now that it appears that our economy might indeed be in recovery, there are many things that I suspect may never be quite the...

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Goodbye, Ugly Betty

Posted on 15 Apr 2010 at 3:50pm

I found Lauren J. Rivera’s piece on the Huffpost, “Ugly Betty: Saying Goodbye”, and didn’t realize how much I would miss a show I...

Internet Surpasses TV – Most Essential Media

Posted on 15 Apr 2010 at 10:46am

A Modern Marketing Fish Story? Some recent surveys seem to indicate that the Internet is finally taking over as the most pervasive medium in...

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