Do Hispanics Watch March Madness?

By: Christopher
Posted on 05 Apr 2010 at 12:04am
NCAA Basketball

NCAA Basketball

Of course through a Google search I was able to find various articles with a few key word matches. The first was an article from 1999, “Hispanics are Immune to March Madness”,  which while interesting is a bit out of date. The second was an article in Hispanic Business that went into detail stating that your office pool is illegal and that companies should have a policy against it. OK, so I was 0-2 in my initial search and decided to try another tactic.

I decided to check out some key Spanish language sites with a sports section such as ESPN Deportes, Univision and Terra. While I did find nice photos of cheerleaders, lots of soccer news, pre-season baseball scores, and even some Formula 1 racing information, information about the NCAA tournament was pretty much non-existent or at least well-hidden.

In the midst of the NCAA Tournament, I am surprised by the lack of attention given to this prime-time finale and am looking forward to seeing the program ratings. If any of you come across information related to this or other posts, please leave your comment.

2 Comments

  1. Jon Byington

    What a great game last night! Not sure how many Latinos were tuned in, but the official NBA page is quite active with over 200,000 fans and an average of 50+ comments to wall posts with the majority in Spanish: http://www.facebook.com/enebea

    Saludos, Jon

Leave a Reply

Spam protection by WP Captcha-Free

http://downloadpart.com