NCAA Basketball
Of course through a Google search I was able to find various articles with a few key word matches. The first was an article from 1999, “Hispanics are Immune to March Madness”, which while interesting is a bit out of date. The second was an article in Hispanic Business that went into detail stating that your office pool is illegal and that companies should have a policy against it. OK, so I was 0-2 in my initial search and decided to try another tactic.
I decided to check out some key Spanish language sites with a sports section such as ESPN Deportes, Univision and Terra. While I did find nice photos of cheerleaders, lots of soccer news, pre-season baseball scores, and even some Formula 1 racing information, information about the NCAA tournament was pretty much non-existent or at least well-hidden.
In the midst of the NCAA Tournament, I am surprised by the lack of attention given to this prime-time finale and am looking forward to seeing the program ratings. If any of you come across information related to this or other posts, please leave your comment.
Read Also
What a great game last night! Not sure how many Latinos were tuned in, but the official NBA page is quite active with over 200,000 fans and an average of 50+ comments to wall posts with the majority in Spanish: http://www.facebook.com/enebea
Saludos, Jon
Jon
Thank you for your comment. Yes it was a great game… although I am a Michigan State fan I was pulling for the cinderella.
Cheers
Chris