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Kidzworld Adblocker
Although it’s not a new phenomenon, the proliferation of ad blockers- those “plugins” that can be installed in web browsers- could represent a real catastrophe for some websites, at least for the ones that rely on revenue from banner ads or ad networks. These programs work quite simply: the user sees no ads of any kind in his browser. The inevitable consequence for many web publishers: a loss of revenue that’s proportional to the number of site visitors with these ad blockers installed.
The raison d’etre for these ad blockers is so that internet users can visit their favorite sites without being bombarded by some of those annoying ads that plague the internet- like those that cover the whole screen, blocking the site’s content for a few seconds, those that automatically play dialogue or music (a real pain when you’ve forgotten to turn the sound off on your work computer), and those that automatically expand across the page. The problem is that all ads are blocked with these programs unless the user applies filters for certain sites. What percentage of users will actually go about excluding sites for this reason? A small percentage, for sure.
The mere existence of these ad blockers should be enough of a reason for web publishers to be more careful with the ads that they integrate with their design. Not bothering site visitors and offering ad campaigns that are relevant to the site’s content must be more of a priority than making a quick buck with annoying ads.
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