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Microsoft Office
Microsoft has announced that its new free, limited version of Office- Office 2010 Starter- will display a system of “integrated advertising”, where ads will rotate every 45 seconds (details on this new Office ad program here). According to the company, the advertising will be non-intrusive. Microsoft will not charge users, directly or indirectly, for an application. The launch of this new software is set for September, at which point it will be integrated in computers that are already running Windows.
Microsoft will start off by reserving the ad spaces for promoting payment versions of Office. Unlike Google’s free apps, which analyze content to show the user relevant ads, Office 2010 Starter will not use any kind of tracking system.
This news indicates an improvement in the current situation, where the consumer buys a PC but, after a trial period, has to buy the program or leave it on the computer, taking up space and resources (although Windows is capable of uninstalling the software, it will leave traces in the system). This new setup is ideal for those users who are able to make their own decisions and simply decide for themselves what products they want to install on their systems.
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