Time for Spring cleaning

Funny thing about the turning of the seasons, no matter how hard you fight them or try to ignore them, they always mean change. Always have. Always will. That’s not a bad thing, but sometimes we just aren’t ready. Or we don’t think that we are. Spring in some ways is different from the other seasons, however. Spring always represents renewal and growth. We do spring cleaning. Exercising changes from the Winter drill to the Spring Training. We dig up old gardens and plant them anew. The list goes on. Oddly however, it isn’t uncommon for advertisers and their marketing handlers to somehow overlook the need to do some Spring cleaning and renewal with their ad campaigns.

Depending upon the particular business, product or service, spring might just be the optimal time to review, refine and otherwise optimize everything in your marketing and advertising program. Are ads outdated, inaccurate or just plain not performing? Is your plan working at optimal efficiency? Do you know? Maybe it is time to conduct a thorough inventory and assessment and see if there isn’t some new life to be swept into your efforts instead of sweeping badly performing ads, media mixes, or measurement practices under the couch like Super Bowl-party pizza crumbs. So break out the cleaning gear for your brain and make sure every dollar you spend on marketing and advertising is working optimally. It will be summer before you know it!