Next Stop: Mexico
According to data from the IAB (Interactive Advertising Bureau), investment in digital advertising in Mexico increased 24% in 2009. Investment of ad dollars online reached 2.345 million pesos.
There have been decreases in ad spending in various media like radio, open television and magazines, but other media, like television and Internet, have seen important growth. Nestor Marquez, President of the research committee of IAB Mexico, stated that the growth in online advertising is eight times bigger than in 2005.
Social networks (such as MiAltos) among channels (76%) and video ads among formats (44%) saw the biggest growth.
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