Research on Gay Latinos

An interesting article by Chiqui Cartagena in Ad Age discusses a new study by Starcom Mediavest Group and Telemundo that is being released just in time for this year’s upfront week.

While this is the third of its kind by SMG’s Cultural Identities unit, this one was conducted in partnership with Telemundo.  One of the more interesting results of the study is the relation among race/ethnicity and sexual orientation.  The fact that the question was asked gives some insight into the depth of the survey.

Although the results have not been formally presented or released, I will definitely be keeping my eye out for a copy and will share any interesting information that I find.  In the meantime I recommend reading the article in Ad Age for the full story.