Estrella Damm

Ad location: Spanish television/YouTube

Medium: Video

Brand: Estrella Damm Beer

Overall Grade: A

Quick Review:

This ad makes you feel young if you’re old and makes you glad to be young if you are still young.   It is a refreshing ode to carefree, lazy summer days spent with friends, to the spontaneity that occurs when the weather is nice and you have no plans- so you can set sail with your buddies and enjoy a case of Estrella Damm beer.  I give this ad points for showing people enjoying beer in a normal, everyday context while not falling prey to typical beer commercial cliches (crazy, raucous parties; dudes being dudes; etc).  The ad is targeted to young men, but women are featured enjoying the beer as well- the flirtation between one guy and girl is the source of the ad’s tag line, “A veces lo que buscas está tan cerca que cuesta verlo” (“Sometimes what you’re looking for is so close it’s hard to see”).  Major points for stunning visuals, a pretty song, relevant use of the product, and putting a smile on the viewer’s face.  Makes you want to spend a weekend in Spain enjoying some Estrella Damm beer!