If the U.S. Soccer team’s first match against England was watched by a historic high of 17 million people, the following game, against Slovenia,...

Ad medium: TV (national) and YouTube Brand: Mirosoft’s Bing search engine Overall Grade: A Quick Review: Microsoft launched its Bing search engine in early...

When it comes to U.S. Hispanic marketing, it’s no secret that more and more dollars are migrating from traditional media to online and new...

According to research conducted by the entrepreneurial think tank Kauffman Foundation, in 2008, 320 out of 100,000 Americans started businesses every single month of the year. That is...

Smell marketing is a stimulation technique that transmits certain values, utilizing the consumer’s sense of smell. Rockefeller University carried out a study of the...

In the U.S., soccer and the World Cup have their detractors- making comparisons of watching the sport to watching grass grow, for example. Yet...

Whether they’re life-long, die-hard soccer fans, whether watching out of pure love of country, or to see the variety of handsome players (or some...

According to the Financial Times, Apple could be facing an investigation of the supposed restrictions on its new ad platform iAd; this would adversely...

Mothers in all cultures are, of course, the all-important nucleus of the family unit. Never more so than in the Hispanic household.  Abuelas too!...

The debate always continues for the countries that decide to host major sporting events, such as the Olympics or World Cup, as to overall...