Where Are Your Customers Spending Their Time?

By: Marks
Posted on 26 Jul 2010 at 11:52am
How People Spend Time Online

How People Spend Time Online

If your business or your clients aren’t reaching out for new customers online, there is probably a huge mistake being made. Regardless of the hype, the Internet is, indeed, THE gathering place. In fact, some people even spend their time online more than offline. More and more, people in all walks of life are getting their information, doing their shopping, gaining education and enjoying entertainment online. If you don’t have at least some plan for getting in front of customers online, you can bet your competitors will beat you to the punch.

Before you finally decide to do so, you need to understand how your target audiences spend their time online – this way, you can adopt the right branding and marketing methods and tools to maximize the results.

Check out these important stats derived from Visual Economics.com’s How The World Spends Its Time Online:

  • The average American spends over 2 hours a day online.
  • What people are doing online: Social networking–22 percent, viewing content–42 percent, and other activities (including email, commerce, search) – 36 percent.
  • 55 percent of American adults spend their time online everyday; the majority includes send/read email (45%,) use search engine (40%,) and get news (30%.)
  • It doesn’t take too much analysis to see that getting in front of the people you want to sell to or influence might be enhanced mightily by getting online. It may be just a matter of time before you are converting clicks into sales.If your business or your clients aren’t reaching out for new customers online, there is probably a huge mistake being made. Regardless of the hype, the Internet is, indeed, THE gathering place. In fact, some people even spend their time online more than offline. More and more, people in all walks of life are getting their information, doing their shopping, gaining education and enjoying entertainment online. If you don’t have at least some plan for getting in front of customers online, you can bet your competitors will beat you to the punch.

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