Sonia Sotomayor
Every day I find myself in situations where I meet Latinas and don’t know whether to talk to them in Spanish or “en inglés”. Latinas, both those born in the U.S. and those from Latin America, tend to embrace the mainstream American lifestyle at a supersonic pace; call it an effect of globalization impacting them, since they’re eager to belong to mainstream American culture and fit in among their peers.
Pop culture- including fashion, clothing, beauty, cosmetics, movies, music, TV and marketing media (particularly the internet revolution)- has created standards that most Latina women follow and emulate, making them the perfect consumer.
Not only are they following mainstream buying trends, but Latina women play a critical role in the economy of the household, making 80% of the buying decisions for her family. Latinas are embracing their role as the center of the family, while following the new format of the strong, 21st century independent woman.
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