Major Brands like Comcast are using Social Media

Social networking is rapidly becoming a key channel for customers to keep track of their favorite companies. As a result, it is also pushing those companies to get much more serious and active in social media marketing, and online communications management, according to a new study from market research company Invoke Solutions.

Invoke’s recent study showed that 65% of social media users follow a company or brand on Facebook, and 47% had posted a comment on a company Facebook page. That is significant.  More than 31% of social networkers follow a brand or company’s tweets, according to that study. When you consider that many Latinos rely more heavily on social networks, it stands to reason that any corporate social media marketing and communications strategy must take that important market segment into serious consideration. That’s where watchful eyes and critical fingers are.

Interesting also that those who follow companies on Twitter seem more active in leveraging a wide variety of social media outlets to engage with their favorite brands, the study found: 68% comment on a company’s page, 47% post comments on their own Facebook page and 25% tweet and blog about brands.

No matter how you slice it, social media is no longer merely a kid’s game and lonely hearts platform. It is becoming an increasingly more significant element in marketing, communications management and product marketing in both the B2C and B2B arenas. Now would be a good time to start aligning with a trusted vendor partner to help you navigate those waters, whether you are buying or selling.