Pete Cashmore

According to a recent study by Exact Target, those who use Twitter are the most influential internet users, and their ability to influence also reaches into the realm of marketing: the consumers  who tweet have three times the influence in a brand’s online reputation than other internet users.   How then can they not be taken seriously…

People who are familiar with the tech world know that Twitter doesn’t have nearly as many users as Facebook- who could possibly have  more users than Facebook?- but its community is much more active in the production of content.  The influence of Twitter users is not limited to Twitter- it reaches search engines, blogs and all corners of the web.

The study shows that at least once a month, 72% of Twitter users publish a blog entry, 70% of them comment on other blogs, 61% write product reviews, and 61% write comments in news portals.  Basically, Twitter users love having their voices heard, and companies should take notice of this avalanche of opinions.

En Esta Casa Somos Tuiteros (In this Home we Tweet)