Times Square

The Spanish company FCC, through its subsidiary Cemusa, has proposed changing the image of New York, though only for a short while.

Beginning in September, the first digital advertising systems will be installed in the different newsstands around Times Square. Thanks to LCD technology, these newsstands will acquire a new and innovative aspect that turn them into new multimedia advertising stands.  Of course, the buildings surrounding Times Square won’t lose their traditional and huge ads for Broadway shows and big-name brands.

There will be an official, one-time payment of 96,000 for a 30 second ad that will rotate every 8 minutes.  As of this writing, three multinational corporations (all American), have contracted ads for these new and improved newsstands.

Times Square is the only part of the Big Apple that the city is allowing to display this type of multimedia ad. In its first phase, Cemusa will install 8 digital newsstands, possibly increasing to 11, and all in Times Square.