According to a recent study by Exact Target, those who use Twitter are the most influential internet users, and their ability to influence also reaches into...

Social networking is rapidly becoming a key channel for customers to keep track of their favorite companies. As a result, it is also pushing...

Every day I find myself in situations where I meet Latinas and don’t know whether to talk to them in Spanish or “en inglés”....

While our focus is generally on the Hispanic market, there are various segments that are represented by the “multicultural” label.  This includes advertisers, publishers...

According to an intriguing new study by the University of Chicago, speakers of English with a pronounced foreign accent were deemed less trustworthy than...

Telefonica has finally announced that it has acquired 90% of the capital of the Spanish social network Tuenti for 70 million euros. According to the...

With so many more new advertisers in the online space and with an increasing number of publisher/content provider options, it is little wonder that...

Ad Medium: TV (national) and YouTube Brand: AT&T Overall Grade: A Quick Review: If you ever feel like losing your faith in the goodness...

According to a recent study by ComScore Inc., social networking sites reach a higher percentage of women than men globally, with 75.8% of all...

The level of fraudulent clicks continues to rise, according to data from a  recent study by Click Forensics.   The study estimates that during the...