According to a recent Wall Street Journal article, The Nielsen Co. is working on a service that will provide both advertisers and web...

The readers of the newspaper (print) “The Times of India” had the chance to hear a Volkswagen ad in the September 20th edition of...

State Farm’s new ad campaign

As I noted previously regarding successful efforts to market to young Latinos, I have seen some of State Farm’s new ads in the last...

Last week I was interviewing a young potential AE for our Hispanic Marketing company, explaining what solutions we can offer for marketers trying to...

Blue Shield reaches out to Hispanics

I have lived in California for over ten years, and am a first generation immigrant.  I consider myself bilingual. However, when browsing the web,...

So if you’re like me, a business owner, you are inevitably interested in the various marketing techniques used to inform and generate interest with...

Spanish bank BBVA will be the official bank of the NBA in the United States, Spain and Puerto Rico for the next four years....

A recent Associated Press-Univision poll has found that U.S. Hispanics who speak mainly English are more and more tuning in to and enjoying Spanish-language...