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The SEO puzzle.
SEO is one of the latest additions to the marketing mix, and as the internet revolution and the online universe continue expanding, a marketing plan that doesn’t take into account this essential marketing component would be a chronicle of a death foretold. Of course, depending on the nature of the product or service in question, the online aspect will have a large or small role.
SEO involves several aspects of the marketing mix working synergistically, such as the maintenance of a web site. As a web site is more frequently updated and adds more content of better quality, search engines give higher priority to the page. In addition to maintaing and giving continual attention to the site, one most also keep in mind the use of tags, or search keywords.
This all means, of course, understanding how the big search engines work (Google, Yahoo, Bing). They prioritize several things, such as the context around keywords and the number of links to the page that are most relevant to the searcher.
Thinking of Hispanics, I reflect on some other questions, like: where are we in terms of SEO in Spanish? What understanding do we have of the psychology of the Hispanic consumer in terms of his or her use of search engines?
We know that Hispanics are increasing their presence online, as well as their use of the internet as a tool to improve the quality of life of their families. Finding a partner to develop this online presence is and will be important to achieve a real connection with the largest and fastest growing market in the United States.
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