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Mark Cuban - A Social CEO
The PR firm Weber Shandwick and their specialist Dr. Leslie Gaines-Ross recently conducted a survey that analyzes the social media habits of CEOs of the world’s largest 50 companies, with some very interesting statistics discovered. Of particular interest is the the role of the CEO in a company’s reputation management effort. Dr. Gaines-Ross’ report, Socializing Your CEO, does a great job of analyzing the social media habits of those CEOs.
Here’s some of what Weber Shandwick learned about the top CEOs of the world:
- 97% communicated either through traditional or online channels
- 64% are NOT engaged through company websites or in social media
- 36% engaged through company websites or in social media
- 28% posted letter or message on company websites
- 18% incorporated video/podcast on company websites or YouTube channels
- 16% have a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%)
The study also found that the most admired CEOs of the 50 were more actively engaged online (41%) than those companies that had mediocre reputations (28%).
So, these “engaged” CEOs, where are they actually engaging? In other words, were they communicating themselves or through a surrogate? CEOs are very busy people. And, clearly, they’re still not the most social people in the world. Only 18% posting videos and podcasts and a measly 8% active on Twitter. Not even a single CEO had a company-affiliated blog. It makes you wonder what all the fuss is about in the world of corporate communications. Are CEOs just too busy or important to bother, or do they consider their engagement at such a presumably personal level too slippery of a slope?
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