November, 2010

Kahlua: So “Intriguing”

Posted on 30 Nov 2010 at 10:45am

Ana de la Reguera introduces you to Veracruz, home of Kahlua.

Ad Review: Kahlua, with Ana de la Reguera

Posted on 30 Nov 2010 at 10:10am

Ad location: National television and YouTube Medium: Video Brand: Kahlua Overall Grade: A Quick Review: Did you know that Kahlua comes from the Mexican...

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Home Depot: Hispanics and Marketing Strategy

Posted on 29 Nov 2010 at 10:59am

Home improvements can be exhausting, especially if you are not a professional. In trying to find a lamp for my son’s room, for example,...

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Marketing to Hispanics: All Hat and No Cattle?

Posted on 24 Nov 2010 at 12:14pm

Although a majority of U.S. businesses say that Hispanics are important to the growth of their companies, very few  are actually marketing to them....

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The Unserved Market Left by Mexicana Airlines

Posted on 23 Nov 2010 at 3:10pm

On August 28 of this year, Nuevo Grupo Aeronautico (NGA) suspended all Mexicana Airlines operations due to financial insolvency and the failure of negotiations...

Prepare to see Green on Cyber Monday

Posted on 22 Nov 2010 at 11:12am

The greatest of holiday traditions is finally upon us, no not family, turkey, football or Christmas decorations , but the holiday shopping season.  Frantic...

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Facebook’s Titan: The Gmail Killer?

Posted on 19 Nov 2010 at 2:06pm

It seems that Mark Zuckerberg has reason to be happy.  After having been portrayed as a creep in a certain recent movie, and as...

Facebook and AT&T, Leaders in Online Advertising

Posted on 18 Nov 2010 at 1:40pm

According to the latest data from Comscore (NASDAQ: SCOR), the leading online analytic tool, almost 1.3 billion banner ads were delivered on the computers...

Joe Kutchera Discusses “Latino Link”

Posted on 18 Nov 2010 at 11:27am

Joe Kutchera shares 3 key insights from his book “Latino Link” exclusively for Reach Hispanic readers.

Old Media Calls to Action Don’t Translate to New Media Sales

Posted on 17 Nov 2010 at 4:39pm

TV still takes the largest piece of the media pie. Hands down. Will online ever catch up with that? Perhaps. Online advertising revenues are...

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