Microhoo!
The agreement between Microsoft and Yahoo at the beginning of the year now has its first visible result: beginning during the last week of October 2010, Microsoft AdCenter, the company’s online advertising platform, is displaying its ads in search results in the U.S. conducted on Bing, Microsoft’s search engine.
The news has been well-received by advertisers, who can now reach a much wider audience. The market potential of both search engines represents nearly a third of internet users in the U.S. and Canada, although both companies have plans to expand this advertising agreement to other markets around the world.
The success of the new platform will have to be followed to see if Microsoft and Yahoo together could be competition for Google AdWords. In addition to new platforms for displaying their ads, advertisers could benefit from a decrease in prices from a new entrant to the online advertising market.
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