Latino Link by Joe Kutchera
I recently received a copy of a new book, “Latino Link: Building Brands Online with Hispanic Communities and Content” by Joe Kutchera. While admittedly I don’t sit down often to read an entire book (and probably spend more time on short reads from online newspapers to blogs) this was a very interesting read. Filled with case studies from such brands as H&R Block, Best Buy and Ford, among others, Latino Link gives some insight into successful strategies for reaching out to the Hispanic market.
One of the key areas of the book of particular interest to us at Alcance Media Group is the section “Reaching Latinos with Content”, which deals with evaluating content partners, social media platforms, content delivery systems, online targeting and Hispanic ad networks, and how they all can assist in building your brand online.
Joe has a very interesting background, including launching CNN Expansion, is published frequently in MediaPost and presents at numerous industry events. Latino Link can be purchased at Amazon, and if you are interested in reading some excerpts, you can request one chapter for free.
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