This post is also available in: Spanish
Grupo Lala
Things are going really well for some investors south of the U.S. border. Their strategy? Bringing cross border Mexicans a little piece of home. Many Mexican companies are expanding business across the U.S. border, targeting the Hispanic population.
The strategy such companies use is as simple as “doing business as usual”. That is, they are promoting the same products they sell in Mexico and advertising these products in Spanish. Their target market is not only the same but also missing the colors, quality and flavors of products from back home in Mexico. No need to miss your traditional grocery items- they will bring come to you!
An example of such a company, we have Grupo LALA. Their website claims that “LALA has been a trusted leader in Mexico with high-quality milk, cheese…In 2005, LALA entered the U.S. market producing quality dairy products with original recipes and ingredients that continue to give families “a little piece of México”. They are providing a valuable product to the growing market of Mexicans living in the United States, and appear poised to continue to do so in the near future.
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