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Break Out the Credit Card, It's Almost Cyber Monday
The greatest of holiday traditions is finally upon us, no not family, turkey, football or Christmas decorations , but the holiday shopping season. Frantic swarms of over-caffeinated deal seekers ready to take advantage of early morning deals for “Black Friday”, and of course those less interested in fighting for parking spots but wanting to get a jump on the shopping on the following “Cyber Monday” or “Black Monday”.
What about the Hispanic market and the advertisers that are reaching out to that market? With research such as a 2010 study by Redbean Society and New American Dimensions on the shopping habits of Latina women, who represent a market expected to reach $1.3 trillion in buying power by 2013, showing that they are not only over-indexing in frequency of shopping (20% more often) but have a higher ticket purchase (37% higher) compared to non-Hispanics, it is no wonder that marketers are scrambling to reach out.
In the weeks leading up to Christmas and New Year’s, companies from AT&T to Walmart will be courting the Hispanic market. Through an influential group of Latina bloggers or “Blogueras”, such as Thoughts of a Mommy, Spanglish Baby, Modern Mami and other mediums, retailers will be focusing on Latinas. However, you shouldn’t expect the men to be left out during the Holiday season, as you can be sure that companies such as Best Buy will be getting into the act.
While the marketers will be targeting every and all potential shoppers regardless of race, age or sex, there is one color that matters at the end of the day- green. There are sure to be some entertaining attempts to reach out during the holiday season, and as the holiday ads start to arrive, we will of course be sharing them with you through the Reach Hispanic Media Center; we encourage you to share some of your most entertaining with us. Happy shopping everyone.
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Looking forward to the holiday ads you’ll share that are targeted for the Latino community. It’s great that some fellow Latina bloggers, such as Cuponeando and Ahorros para Mama, also share Black Friday deals with our community. With our purchasing power being strong, it’s always good to save a little money too!
Yes, purchasing power is there, but always good to spend WISELY.