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A Santiago vista from Cerro San Cristobal, photo by Kendal Montgomery
The New York Times recently released their “The 41 Places to Go in 2011” travel list, naming Santiago, Chile as number one. Their claim: “Santiago: Undaunted by an earthquake, a city embraces modern culture.” So what does this mean for businesses, small and big, in Santiago? I can only imagine it´s good.
Focusing on luxury hotels and growing cuisine and music scenes, the article enhances Chile´s image and shows that it´s more than mine rescues and earthquakes. I believe internationally you will see an increase in English advertisements coming from Santiago, trying to entice travelers to the capital city — for example, maybe LAN, an international Chilean airline, will begin to offer promotions to Santiago instead of just from Santiago. In-country, possibly a greater advancement in English-friendly services and tourism.
The government is already focused on enhancing Santiago´s cultural realm by investing heavily in the arts, such as the recently constructed Centro Gabriela Mistral and Museo de la Moda. The city has beefed up its gastronomical offerings and basically in general enhanced a tourist´s to-do list. For ideas on where to eat, drink and play in Santiago, check out CiuSantiago.
Also in the top ten was Colonia Del Sacramento, Uruguay, described as “rural chic.” Perhaps and hopefully these newly-shed lights will begin to break down the many misconceptions about South America, opening doors to a continent that is often overlooked.
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