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Advertising on mobile games is becoming extremely profitable

According to a study conducted by Juniper Research, advertising spending on mobile games will multiply tenfold in the next five years. They expect that by 2015, advertising investment in this platform will reach $894 million in comparison to last year´s $87 million.

Games such as Firemint´s famous “Angry Birds” are generating high impact advertising, as their free versions are financed through advertisements. Opportunities in this sector have been strengthened with the launch of advertising platforms´ that allow advertisement insertions on an application´s screen, Apple´s iPad being the best example. Major companies like Barclays and Volkswagen are already utilizing this.

However, the report predicts that while investment growth in mobile game advertising will be greater than the revenue from users´ payments, payments will remain the primary source of the industry´s revenue with an amount up to ten times greater than advertising investments.

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