This post is also available in: Spanish
Verizon Multicultural
According to the Nielsen Company´s “Top 50 Advertisers 2010” list, the company that spent the most resources in advertising to the Hispanic market was Verizon Communications Inc. Marketing strategies in 2010 targeted toward the Hispanic Market increased by 20 million compared to the previous year, topping even ATT’s!
Verizon’s 2010 advertising is very simple: display everyday, real people. People you work with, you study with, people you commute with (as opposed to the typical skinny, tall, pale model with a sad face).
Considering that the US is a racial melting pot, Verizon’s ads have people of all colors, sizes and ages, including Hispanics. Some of these displays are in Spanish, and some in English, both targeting the Latino market.
The service Verizon is currently heavily promoting is their 4G LTE, using the following slogan: “La red 4G mas rapida y mas avanzada del pais” which in their English ad is: “The Fastest Most Advanced 4GNetwork in America”. Finally, it is important to mention that these very creative and very simple ads are displayed in “everyday places” including subway stations, buses, bus stops, online, etc.
Read Also
