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Social Media Presentation
From a discussion perspective, there is no doubt that Social Media is all the rage. Despite its buzz however, there are numerous skeptics out there unsure of the overall benefits of social media as a significant presence.
While I have not seen people dancing in the streets—other than on YouTube—or bags of money falling from the sky due to my sharing a link on my LinkedIn account, I have gone from a skeptic to a believer in this last year. From contracting someone part-time, to just “doing social media,” to creating a formal Social Media Strategy for the company, I am a believer.
Recently in an interview with a researcher and later over a glass of Tequila with a friend, I was able to use a few examples of positive business and personal experiences from using social media:
1. Using Twitter and LInkedIn to contact websites when the contact information on their website is incorrect or nonexistent—a much too common problem.
2. The occasion when the actress Ana de la Reguera re-tweeted our comments about the recent and entertaining Kahlua: So “Intriguing” ad, which created one of our highest traffic days on Reach Hispanic.
3. On a personal level, trying to find out if specific ski resort lifts were open or closed due to weather conditions when the resort’s own site said everything is open and there is a full-blown storm. Within 15 minutes of tweeting the question, I had the answer that the main lifts were not open, therefore I opted for a calm breakfast in Lake Tahoe.
Overwhelming though it may seem, it is important to, at the very least, understand how to use Social Media and adapt it to your needs and resources. During the aforementioned Tequila conversation, my ridiculously busy friends (Full time work, kids and an MBA program) showed me a very interesting video that was used in one of their classes. While some of the information may have changed since its creation, the overall point is strong. Take a couple of minutes to look at this very well done Social Media Presentation. And if you know someone who may need some convincing, feel free to share.
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