Last week, we published a perspective on social media reaching a saturation point, entitled appropriately, “Is social media reaching a saturation point?” It is...

It’s obvious but unavoidable. Metrics can present a “slippery slope” for marketers. Measurement is necessary to assess and gauge marketing efforts, of course, but...

The most recent market study released by IAB México (Interactive Advertising Burearu), Televisa Interactive and consultant Milward Brown confirms, that each day, mothers virtual...

English teacher Patricia Ryan asks a provocative question: Is the world’s focus on English preventing the spread of great ideas in other languages?

Today I found an article on how valuable the Hispanic market is for advertisers, which amazed me. Even though my background is in mobile...

  Alcance has reached success through serving a unique niche: U.S. Hispanic online marketing

Subscribers to the San Francisco Business Times opened the March 25th edition to read about Alcance Media Group, and its CEO and founder, Chris...

Forbes Magazine released in a recent article the names and fortunes of the richest man alive. At the top of the golden ladder is...

If you´re a professional and looking for an employer or employee, chances are that you´re “LinkedIn,” part of a huge social media presence online....

Hernan Lopez, President of Fox International Channels, recently wrote in Ad Age about the changing Hispanic community, and in particular, today’s young, acculturated Latino....