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Subscribers to the San Francisco Business Times opened the March 25th edition to read about Alcance Media Group, and its CEO and founder, Chris Stanley in an article entitled, “Alcance’s ad networks tango with Latin market.” Author Bridget Riley details the company’s quick rise: from $250,000 in revenue in 2008, to $1.1 million in 2010.
A small company of 10 employees, Alcance has reached success through serving a unique niche: U.S. Hispanic online marketing. Chris Stanley is quoted: “Everyone knows the five major advertising agencies and major websites,” Stanley said. “What they don’t know is the smaller agency that’s managing the events for Disney on Ice for San Jose. And surprisingly, there is a great opportunity.”
The article also goes on to describe Stanley’s emphasis on social media: all Alcance employees learn the value of social media by tweeting. With projected revenue of $1.8 million in 2011, and its push towards mobile and social media, Alcance Media Group should see continued success.
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