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Virtual Mothers

The most recent market study released by IAB México (Interactive Advertising Burearu), Televisa Interactive and consultant Milward Brown confirms, that each day, mothers virtual activities are increasing, especially with cell phones and social networks.

Those making up the “virtual mothers” is an increasingly attractive group for any company, as they have increased internet use. The study shows that digital use is mainly through cell phones, and social networks, Facebook and Twitter being the most used networks.

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