April, 2011

Soccer is not just a sport!

Posted on 29 Apr 2011 at 9:55am

This month, April 2011, has been one of the most intense and fun months of my life. In this period, I have lived to...

The Buying Power of Hispanics in the U.S.

Posted on 28 Apr 2011 at 10:30am

In this video, the Dalai Group shows the US Hispanic community´s growing purchasing power. Increasingly, Hispanics have more opportunities to receive immediate benefits from...

U.S Hispanics having difficulty with credit card debt

Posted on 28 Apr 2011 at 8:14am

Over the past three years, many Americans have suffered the pains of an unstable economy: many have lost their jobs, gone through foreclosure, bankruptcy...

The Latino Electorate in 2010: More Voters, More Non-Voters

Posted on 27 Apr 2011 at 11:34am

  According to the Census Bureau, 50.5 million Hispanics were counted by the 2010 Census, which is 16.3% of the nation’s population. However, less...

Latino Voters: A powerful potential force at the polls

Posted on 27 Apr 2011 at 10:33am

In two recent Pew Hispanic Center articles, it has come to my attention that the hispanic population in the US represents an even more...

Television Industry: 2011 Upfronts

Posted on 26 Apr 2011 at 8:44am

Each Spring in the United States, there is a rather extravagant meeting of Television and Advertising Agency executives in New York City. Aired on...

Latinos and mobile devices: Ahead of the curve

Posted on 25 Apr 2011 at 11:41am

According to research by Prosper MediaPlan iQ, Hispanic consumers are more likely to regularly use smartphones and tablets. What’s more, they tend to be...

Online Advertising – A powerful tool to reach the US Hispanic community

Posted on 21 Apr 2011 at 8:17am

Personally, as a US Hispanic/Latino—which ever you prefer—I enjoy being on my laptop surfing the web for many different reasons: reading my news, getting...

Portada’s 2011 Latin American Advertising and Media Summit

Posted on 20 Apr 2011 at 12:14pm

The 2011 Panregional Advertising and Media Summit will take place in Miami on June 1st and 2nd , 2011. Portada’s Latin American Advertising and...

Latino Search: Googleando

Posted on 19 Apr 2011 at 9:30am

In his recent Clickz article, Gustavo Razzetti includes some interesting examples of what makes Latino use of search engines stand out. For example, someone...

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