May, 2011

Offensive remarks make advertisers flee

Posted on 27 May 2011 at 12:34pm

The unfortunate recent story of a local Boston radio DJ, Jay Severin, uttering a string of offensive remarks about Mexicans illustrates one simple point:...

Chilean eCommerce

Posted on 26 May 2011 at 1:45pm

There´s no doubt about it, Chile is booming right now. According to Bloomberg, in the first quarter alone, their economy grew by 9.8 percent...

Not so fast: Education in Marketing

Posted on 25 May 2011 at 1:47pm

For those of us working in Hispanic-focused media or agencies, we assume that everyone understands the importance of the Hispanic market—and of course, the...

Special census Preview Suplement, by Portada

Posted on 25 May 2011 at 1:20pm

The following are five likely Census 2010 headlines based on demographic trends as explained by Mebrulin Francisco, Senior Research Analyst of Mediaedge at Portada’s...

US Hispanics are Leading the Way in Mobile Technology

Posted on 24 May 2011 at 9:13am

It has been said on many occasions that mobile technology is the way of the future when it comes to communication and access to...

Beef, it’s what’s for dinner in the Latino community

Posted on 23 May 2011 at 2:09pm

In a time of economic hardship for many in the US, The National Cattlemen’s Beef Association (NCBA) is doing a good job educating their...

The Hispanic Market & Beef Retailers

Posted on 23 May 2011 at 1:01pm

How does the sizeable Hispanic market translate to dollars and cents for beef retailers? Studies have shown that Latinos are the main source of...

Network TV is Learning Spanish

Posted on 20 May 2011 at 2:01pm

Juan Tornoe’s Hispanic Trending recently featured an article on the increasing use of Spanish on network television. I’ve noticed it as well; for example,...

Latinos: dominating soccer in the United States

Posted on 19 May 2011 at 1:25pm

The MLS, or Major League Soccer, is the United States’ professional soccer league, and is composed of 18 teams, 16 of which are in...

Are conventional websites losing ground to social media platforms?

Posted on 18 May 2011 at 1:26pm

Some companies are rethinking their web presence in light of new evidence. It may seem counter-intuitive for corporate mavens who don’t spend their days...

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