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2011 XX The Chilean Marketing Conference
A growing market demands action. One needs to improve skills to attract new costumers, as the economic upturn has created an optimistic environment meriting accelerated strategies.
Despite the world crisis and the disaster Chile recently felt, economic growth appears to be here to stay, while the path to development is becoming closer and more attainable.
How has the consumer done with this whole process of ups and downs? What has happened to their confidence level and expectations for the future? How do we segment in order to grab more and better opportunities? What segments will drive demand? These and other important themes on how to reach the current market will be discussed in this year´s twentieth Market Conference, that has rightfully been called “Seduction. Conquering customers in a growing market.”
Organized by ICARE, 12 exhibitors, among which are Michael Conrad, President of the Berlin School of Creative Leadership Switzerland´s; Roberto Méndez, Adimark GFK´s President, and Maribel Vidal, Vice President and Director of McCann-Erickson´s Strategic Planning. They will present themes divided into five sections, starting at 8:30 a.m. this Thursday, 19 May, at Casa Piedra (Santiago, Chile).
You can sign up directly at ICARE or for more information call: (56 2) 280 5311 or (56 2) 280 5329.
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