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Jay Severin
The unfortunate recent story of a local Boston radio DJ, Jay Severin, uttering a string of offensive remarks about Mexicans illustrates one simple point: when media personalities cross the line from provocative into offensive, they lose advertising dollars. Period.
Boston.com talked to some advertiser’s on Severin’s show, and they mostly chose to pull their advertising on their own. It is interesting to note that this pullback of ad dollars happened without a call for a boycott of the show- or if this was the case, it was never mentioned in the article. Rather, the advertisers began leaving Severin on their own.
What’s also interesting is that the DJ must have thought that there would be no consequences to his remarks, otherwise he wouldn’t have said them. Again, media personalities nowadays should not expect offensive comments about any group of people to fall on deaf ears. Unless they want to lose their jobs.
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