This post is also available in: Spanish

Food and Beverage

On any given weekend, you can take a stroll through a neighborhood park and many times you will see a Hispanic family celebrating a cumpleaños, a graduation or just getting together for some food and drinks with friends and family. Hispanics enjoy a good quality meal, and over the last couple of years, advertisers have taken notice.

Companies like Kraft, Pepsi and Kool-Aid have all rolled out marketing that targets the Hispanic consumer. After increasing losses in the general market, food companies are seeing that the Hispanic market is just the opposite. Hispanics have increased spending on food and beverages, which proves that although times may be tough, one thing Hispanics will not sacrifice is a good meal.

Some companies have even taken the extra step to produce products adjusted for Hispanic culture. A couple examples are Tapatio Doritos and Lime and Chile Fritos. This market still has much more room to grow, and advertisers would be wise to keep creating avenues to reach Hispanics in the US.

• Televisa Poised to Conquer U.S. Market
• Growth and the importance of Language
• Hispanic Buying Power in Mobile Apps
• Add Your Mother on FaceBook, A New Marketing Campaign
• How to Earn Hispanics' Trust