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2011 Hispanic Fact Pack
It is that time of year when Advertising Age releases its annual guide to the Hispanic market. The 2011 Hispanic Fact Pack not only updates the information that has been put forth each year, but also showcases a new digital format.
Just in case you are new to the Hispanic Fact Pack, here are some of the sections with important information that is useful to both advertisers and publishers alike.
• Hispanic Media Ad Spending Growth Rates
• Language Preferences
• Top Markets for Media
• Demographics (i.e. U.S. Guatemalan population growth of 180 percent over the last decade)
• Hispanic Advertising Agencies (50 Largest U.S. Hispanic Agencies)
While the general demographic information is related to the Census, and is generally accepted, other information in the Fact Pack comes from other sources which are not as reliable. Overall, this is a great starting point; however, in terms of media and ad networks, the lists are not complete, as they rely on services such as ComScore, which only measure media that pays for their services.
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