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Unhate by Benetton, Barack Obama and Hugo Chávez.
Benetton is provoking a controversy with a new commercial campaign promoting love counteracting the hate culture. The campaign called “Unhate” shows different world leaders kissing each other, such as Mahmoud Abbas (President of the Palestinian Leadership) kissing Benjamin Netanyahu (Prime Minister of Israel), Angela Merkel kissing the French President Nicolas Sarkozy, the leaders of both North and South Korea, and more.
The idea of the campaign is to use mass media as a tool to bring people, beliefs, and cultures together and to promote a peaceful understanding of ideas, which seems quite noble and appropriate in a time where globalization cuts distances but also creates gaps.
I like this type of initiative that shows humor and creativity to support a cause to promote tolerance, respect and, of course, global love no matter of what ideology or culture we are.
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