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The marketing and mobile activation company SpyderLynk has developed new “snap-to-buy” technology which will allow shoppers to scan products for an easy, fast shopping experience using their mobile devices. The “snaptag,” a tag that is read by mobile devices, will be put in magazines, papers, etc. as a means of identifying a product and ordering it. It is a means of combining social media, print media, and mobile technology in which a user is able to scan and make purchases.
To launch this new technology, SpyderLynk will be featuring it’s snaptag technology in Glamour’s March edition. Through working with Glamour and many of their advertisers, this is the perfect way for users to get their first hands-on experience with the new technology. It also seems that SpyderLynk is a great company to be working with. In an article by businesswire.com, the publishing director Bill Wackermann has said, “SpyderLynk has been a dream partner—they have helped us further our goals in being first-to-market with something truly innovative and fun.”
According to him, “Snap-to-Buy technology also helps our advertisers connect more directly with consumers to drive purchase consideration.” This makes it a useful tool for marketers and could be a great new element to add to marketing campaigns.
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