According to the 2010 Census data for Connecticut, the state is now home to a population of 3,574,097, and 13% of those residents are of Hispanic or Latino origin. Connnecticut has had a bumpy road in dealing with its growing Hispanic population, as seen by some recent events. The FBI recently conducted an investigation...

If you thought that Hispanics only watch futbol (soccer), you are wrong. According to an article in La Prensa San Diego more than 33 million Hispanics have watched professional football so far this season, making it the most-watched NFL season among Latinos.  We’ve previously written about Hispanic viewership of the Super Bowl. As a...

The 2010 U.S. Census revealed unique data on the Hispanic population, and one thing it revealed was that, for the first time, growth in the Hispanic population came not from immigration, but from births. This has hopefully made many realize that a large part of the Hispanic community is bilingual and bicultural. Professor Dowell...

While it is clear that the Latino vote will be important in the 2012 elections, of immediate importance is the Republican battle raging for the Florida Caucus Tuesday January 31, 2012: an election for registered Republicans in the state that will be important for the GOP nomination to run for President of the United...

Food and beverage companies are testing the waters by adding Latin flavors to their traditional products.  In January 2012, Cheerios releases its new Dulce de Leche flavor, which so far has had mixed results. Dulce de Leche is a traditional Latin American sweet, similar to caramel. The cereal will most likely have a very...

In an interesting article entitled Latin America: Growth, Stability and Inequalities: Lessons for the US and EU, the author talks about the new relationship of Latin America and the historic, economic and political world leaders. Latin America, at least in the mainstream US media, has long been portrayed as a region of military dictatorships,...

Do you want to know what I am sick and tired of hearing? “Starting next year I’m going to get in shape…starting next year I am going to make more money…starting next year I am going to be happier.” On January 1 everyone is very motivated to accomplish their goals and fulfill their New...

A couple of months back I decided to do something about my health. I wasn’t in bad physical shape, but I would be tired after exercising for about 20-30 minutes, and I would eat anything that I could get my hands on (except pickles… I’ve never really liked pickles). So, in October I ordered...

Want to reach the Hispanic market online?  Try video.  A recent report by Google  and Ipsos OTC MediaCT found that, while Hispanics are online less than non-Hispanics, Hispanic Internet users consume a much higher volume of online video than their non-Hispanic counterparts. Getting down to brass tacks, the study found that 64% of Hispanic...

I recently did some research into the construction industry and the relationship therein to the US Hispanic male population.  From personal experience, I expected the numbers to be high, but I was in no way prepared for what I found. Hispanic American workers represent 30% of the construction and building maintenance industry, and nearly...