In an interesting article entitled Latin America: Growth, Stability and Inequalities: Lessons for the US and EU, the author talks about the new relationship of Latin America and the historic, economic and political world leaders. Latin America, at least in the mainstream US media, has long been portrayed as a region of military dictatorships,...

Do you want to know what I am sick and tired of hearing? “Starting next year I’m going to get in shape…starting next year I am going to make more money…starting next year I am going to be happier.” On January 1 everyone is very motivated to accomplish their goals and fulfill their New...

A couple of months back I decided to do something about my health. I wasn’t in bad physical shape, but I would be tired after exercising for about 20-30 minutes, and I would eat anything that I could get my hands on (except pickles… I’ve never really liked pickles). So, in October I ordered...

Want to reach the Hispanic market online?  Try video.  A recent report by Google  and Ipsos OTC MediaCT found that, while Hispanics are online less than non-Hispanics, Hispanic Internet users consume a much higher volume of online video than their non-Hispanic counterparts. Getting down to brass tacks, the study found that 64% of Hispanic...

I recently did some research into the construction industry and the relationship therein to the US Hispanic male population.  From personal experience, I expected the numbers to be high, but I was in no way prepared for what I found. Hispanic American workers represent 30% of the construction and building maintenance industry, and nearly...

I have heard this many times throughout my life: “if you find something that you truly enjoy, it’s hardly work.” I’m here to tell you that I enjoy the work that I do- specifically, being  involved in the Hispanic market. Everyday I consume information with regard to what Hispanics are reading, viewing and engaged...

Facebook is without a doubt the dominant social network around the world, although there are certain countries where other networks predominate. Brazil has Orkut, China has Ren Ren and Russia has VKontakte. Cuba never had its own network until now, with the advent of Red Social. Created by the Cuban Ministry of Education with...

In life it’s always easier to look at what you don’t have rather than at what you do have. When a person would like to make more money, they become upset with their current situation rather than being thankful for having a job; when a person would like to lose some weight, again many...

Old Navy is incorporating the power of Telenovelas in a recent push to reach Hispanic consumers. “Estilos Robados” (Stolen Styles) is a 6 part series where “the title hints at rivals’ efforts to steal the spotlight from the fashionable but spoiled protagonist Isabella, who plays a novela star.” The idea was created in conjunction...

The New York Times recently wrote about the uptick in the Hispanic population in rural Kansas. The article illustrates the new trend that was revealed in the 2010 Census, that Hispanics are not only concentrated in historic Hispanic centers such as Los Angeles, Miami and New York, but Georgia, North Carolina and even Kansas....