Each year the World Bank’s International Finance Corporation ranks the world economies on their openness of doing business.  Called the Ease of Doing Business Index, it ranks countries on 10 topics related to doing business in that country, from availability of electricity, to credit, taxes and even the ease of dealing with construction permits. ...

Every year Google reveals a list of the most popular terms searched for over the course of the year. The list of 2011 is broken up into a number of categories and contains some interesting results. So what have Chileans been searching for this year? Among some the most popular Chilean searches are the...

Although Chile is a country of an overwhelming socioeconomic inequality, many people have Internet at home and in general people massively use credit cards, which causes high and constant debts. Still, shopping and buying online has arrived to Chile to stay here, counting already 9 million users. On one hand it’s surprising, on the...

The Benetton campaign UNHATE  has provoked a controversy throughout entire Chile, as the advertising agency La Firma claims authorship of the idea showing public personalities who stand in conflict with each other kissing. Actually, the original campaign of La Firma with the slogan “Logramos lo impossible” (“We achieved the impossible”), showing the ex-president of...

We have talked several times about the importance of social networks in today’s virtual world, and it seems as the Chilean police has understood that very fast, ranking as the most popular police of Latin America on Twitter. The institution called Carabineros de Chile (Police of Chile) counts with more than 114’000 followers, growing...

Yesterday, October 25th, the Economic Commission for Latin America and the Caribbean (Cepal) published a study showing the growth of the foreign direct investment (FDI) in Latin America in 2011 (54%) being Brazil, Mexico, Chile, and Colombia the countries with most flow, $68 billion dollars. According to Alicia Bárcena, executive secretary of Cepal, “The...

In the marketing world there always seems to be a lot of skepticism when it comes to new media. People feel that it’s too risky, too unproven or too different. On a daily basis I speak with potential advertisers about digital advertising and surprisingly for a number of them, online is not their cup...

It’s not yet possible for a CEO to transmit a complete three-dimensional picture of himself to another place of the world, but researchers are now one step closer to the 3-D picture in real time, thanks to a notable process in the holographic technology which could make it possible that video conferences in the...

The countries of Latin America have long been known, among other things, for some of the world’s best soccer; but soccer is not the only sport that brings large crowds and world recognition. Argentina, nicknamed Los Pumas, has demonstrated in recent years that they have the ability to compete with and beat the higher-ranked...

Internet users and online publicity are linked together entirely, and in some countries such as Chile, people spend a lot of their time online. According to a study, “The State of the Internet in Chile 2011,” released by ComScore in July 2011, Chilean youth spend a third of their time online, making them one...